Platejoy allows users to design and order the groceries associated with their ideal meal plans, tailored towards their health goals and food preferences.
The request was to design a "what happens next" email for Platejoy users after they order their first delivery. The goal is to be futuristic and modern yet still approachable and friendly. There's a good amount of text, so it was also important to keep the reader engaged and moving through it, at an easy and rhythmic pace. The ultimately selected design was the one to the right, but some other ideas are shown below.